PUBLIC RELATIONS: Is It Editorial Or Paid? And Does It Matter?

A recent survey published in PRWeek magazine reveals that almost 50% of senior marketing executives polled reveal that they've paid for editorial or broadcast brand placement. In addition, another 50% of the 266 executives surveyed indicated that they would pay for placed editorial if the opportunity arose.

What does this mean for public relations, media relations and credibility? Perhaps a lot for the PR professional, and not so much for journalist credibility — last October, another national survey found that 65% of consumers believed editorial mentions of a product were already paid.

Source: Marketing News, NOISE