A new study from Michigan State University and Publicom identified seven important dimensions of the consumer purchase experience that reportedly can be used as effective measurement tools for any business:1. DRIVING BENEFIT. Understanding how to use a product or service is as important as understanding its benefits, values, consistency and other attributes.
2. ACCESSIBILITY. The product or service must be readily available or easy to acquire.
3. CONVENIENCE. The entire shopping process should be fast, with products or services easy to locate.
4. INCENTIVES. Offering bonuses, rewards or incentives increase the chance of buying the product or service.
5. UTILITY. Practicality is important. There should be no surprises surrounding the product or service, and safety is valued too.
6. SALES ENVIRONMENT. The surroundings, if retail, should be attractive, fresh, entertaining, stimulating and, if possible, educational.
7. BRAND TRUST. Satisfaction with the product or service should be the company's most important concern.
Source: Marketing Management, NOISE
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