One of the oddities of our capitalist society is that Americans tend to take a dim view of capitalists. In a new Gallup pole on people's trust in major institutions, a mere 18% said they have a great deal or quite a lot of confidence in "big business." Only HMOs (15%) scored worse. As is often the case with other surveys, though, banks scored extremely well, with 49% of us voicing high trust in our financial institution. That puts banks fourth down on the list among 15 institutions, trailing only the military (73%), the police (58%) and the church/organized religion (52%). Does bank iconography work (as intended) to install trust? Or is it years of ATM usage and minimal interaction with live bankers, and the occasion to get frustrated with them, that's maintained consumer confidence? Only the bankers know, and they aren't telling.
Source: Adweek, NOISE
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