With fragrance making a major marketing impact by adding a new sensory dimension to purchasing, one innovative company in New Jersey is leading the way. The company is Rotuba Extruders and their product, Auracell, is a dynamic plastic that can take on any shape or smell. Some examples include fruit-punch scented coupon dispensers in grocery stores, promoting Children's Motrin, and scent clips for air purifiers. According to the company, some 100 products are already under development, from cologne-infused golf tees to toys and cell phones.
If your product is plastic based, the odorous possibilities are unlimited.
Source: Fast Company, NOISE
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