As evidence that every creative promotion should be rewarded with free pub for its originator, we lift our hats — or should that be skirts and pants? — to freshpair.com for the buzz surrounding the now 4th Annual National Underwear Day on August 9. Designed to draw attention to the most mundane type of clothing, National Underwear Day will unveil (start counting the puns) "well-built models" walking around high-visibility locations — like New York's Times Square — in their undies. Apparently, according to freshpair.com sources, the public has been inspired to join the festivities in the past. No report on how the public fared, compared to the well-built models, in attracting attention.
But as fun as all this is, it nonetheless points out the positive effects that true outside-the-box thinking can bring any marketer, if they dare go there. So take your outerwear off, and put your thinking caps on.
Source: Brandweek Daily Insider, NOISE
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