After a relatively flat couple of years, advertising and promotional budgets among business-to-business marketers are on the rise again. According to a recent study by eMarketer, business-to-business media spending in the US has increased an average of 6% per year since 2005, and is projected to continue at that pace through 2010. Specifically fueling this growth is online ad spending, which has increased approximately 25% annually over the same period, giving more traditional media a real run for the money. Projections are that online media spending will also increase roughly 20% each year through 2010.Source: Marketing Management, eMarketer, NOISE
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