In a recent PRWeek OP-ED column, Tony Signore opined on the important trend and role “caring” plays in cultivating deeper, more meaningful client-agency relationships.
To his point, we enjoy working with clients who take this type of relationship seriously and look for a truly collaborative partnership. It’s important for current and potential clients to get the opportunity see beyond our frontline agency services (although we strive to provide brilliant work in this area) and into the personality, rhythm, culture and soul of our agency. In this way, openness creates – partnership and partnership creates – amplified success.
Signore’s article offers some validation for the core values that we hold in our DNA – but we work everyday to prove our worth to each client through service, attentiveness, listening, counsel, passion, delivering great work and results by truly caring. We think of our clients’ business and care for it as our own business and it shows in our work and ultimately earns trust.
The use of Lincoln’s quote “People won’t care how much you know, until they know how much you care” is so very, very appropriate.
Source: PRWeek, NOISE, Inc.
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