MARKETING: Almost the Oldest Trick in the Book — Word-of-Mouth Advertising.

With all the talk about online media and other technology-based advertising techniques and theories, it’s easy to lose sight of the fact that one of the most powerful (and cheapest) ways to promote your product or service is through customers saying nice things about you to others.

According to a study by Lucid Marketing (“U.S. Adults: Word of Mouth Communications”), women are more likely than men to share a positive experience with a business or recommend a great product; full-time employees made substantially more daily contacts than those not in the workplace; and people with incomes over $100,000 were more likely to make recommendations than those earning less.

Put those findings together and the audience you most want to reach as a potential conveyors of good impressions is: Female, employed, with household earnings of $100,000 or more. Of course, the salient point here is that when you provide a great service or make a great product, your customers have great things to say about you. And that kind of advertising is priceless — in more ways than one.

Source: Entrepreneur.com, NOISE, Inc.