Wondering how to budget against percentage of sales? It's a question almost everybody asks. Now from Schonfeld & Associates comes the annual Advertising Ratios & Budgets, which details more than 5,000 companies and 300 industries. In it you'll find historical 2006 ad budgets, 2007 ad-to-sales and ad-to-gross-margin ratios, plus '07 and '08 forecasts and growth rates. It's a great tool to track competition and justify budgeting. For more information, visit www.saibooks.com (for a sample look at industries, just click on the image above).SOURCE: NOISE
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