There's a perception among some marketers that home-based online experiences remain dominated by slow-speed dial-up subscribers.
Let's just call that for what it is: a misconception and potential major marketing mistake.
According to Neilsen/Net Ratings, more than 75% of Americans who access the web at home now do so via broadband connectivity. In addition, these speedsters visit twice as many pages as slower-connected users do.
Quick takeaway? Don't shortchange your website's design or technological approach (i.e., flash and other image-building elements) because you assume the majority of your audience can't load your pages quickly enough. They can. And they will.
SOURCE: Marketing Management, NOISE
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