This isn't rocket science because if it were, we'd be talking rocket fuel. But a recent survey of 5,000 American households reveals that gas prices are impacting travel. Almost two-thirds of those queried state they'll now stay closer to home because of higher costs. In addition, another 25% report that they've postponed or shortened their vacations this year. Common sense, you might ask? Certainly. But the reality and takeaway for hospitality, tourism and attractions marketers is: alter your marketing plans now to account for this new trend; focus more on local and regional feeder markets; and brainstorm innovative promotions and incentives to overcome consumer perceptions of and objections to higher travel costs.
SOURCE: TravelMole, NOISE
No comments:
Post a Comment