Are e-blasts a part of your marketing mix? If you're like most marketers, they are (or should be). But how best to break through the spam clutter and have your message opened? Here are four top pointers to maximize your open and clickthrough rates:
1. Include a successful subject line. Keep your word length between 50-60 words, so most of the subject line is viewable. Create a sense of urgency and spell out benefits. Avoid spam triggers like "savings," "deals," "vacations" and triple exclamation points.
2. Consider the day of week. For consumers, open rates peak on Sundays (30.8%), Fridays (27.0%) and Mondays (25.6%) and bottom out on Wednesdays (22.8%).
3. Consider the "complete package." Statistics also show that open rates increase with a combination of a) compelling subject line, coupled with b) an attractive preview pane, coupled with c) a discount, incentive, or relevant pull tactic.
4. Creativity is king. Clearly, the well-dressed, articulate, attractive e-blast (designed and written by marketing professionals) shows far greater open and clickthrough rates than poorly-presented or text-only messaging.
SOURCE: Visit Florida, eROI, NOISE
NOTE: NOISE Branding Communications is a leader in e-marketing, providing exceptional open and click through rate performance for clients.
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