INTERACTIVE MARKETING: Where Women Are a Healthy Majority.

It's no secret that women are the primary drivers of health care decisions, and clearly the number one target of health care marketing. Now, hospitals and other health care marketers can make it easier than ever for women to have the decision-making information they need, right at their fingertips, by simply providing it on their websites.

A recent study by comScore shows that today, a healthy majority of women — 60% — are more likely to search the internet for health information than turning to family or friends. And when not consulting a physician, that number rises to 85%.

The study shows that women are specifically using web-based health information:

• To organize findings.
  
• To learn and share via user-generated online content.
• To become more proactive in their health, wellness, education and treatment.

NOISE is expert at health care marketing, with highly successful campaigns that have recently been nationally featured in Adweek and HealthLeaders Media. Whatever health care promotion you're undertaking, our strong recommendation is to utilize traditional advertising, public relations and promotion to drive your consumers where they want to go: your website.

SOURCE: Marketing Management, NOISE
REPORTED BY: John Sprecher