Incentives come in all shapes, sizes, prices and value points. But according to a recent article in Ad Age, one of the most popular, inexpensive and enduring incentives remains the mighty (yes) t-shirt.
Don't pshaw just yet. According to the magazine's Lenore Skenazy, the t-shirt "might bring your brand close to immortality. A t-shirt is a conversation starter, a touchstone, a symbol. Oftentimes, it's not only a reflection and statement of the company that sponsors it, but also the person wearing it. T-shirts remain an attractive draw everywhere — as a giveaway at an event, a trophy for a corporate tournament, in a goody bag at a conference."
But let's face it. Cool t-shirts are cool and something to be embraced. Ugly t-shirts are, well, destined to polish furniture, dry automobiles or a fate worse. So if you're thinking of branded apparel for your company or org — whether it's a lowly t-shirt, mighty polo or anything else (NOISE once gave away branded men's boxers!) — make sure you design something people will actually want to wear. Do that, and they'll become yet another extension of your brand. And you can never have too many of those.
SOURCE: Ad Age, NOISE
REPORTED BY: Kimberley Parker
No comments:
Post a Comment