As regular readers of Trendspottings well know, this blog isn't about blatant self-promotion of NOISE — but rather, about providing new, worthwhile, practical and applicable information that you as a marketer can use to improve your brand and brand equity. But there is a NOISE service that we believe fits the definition above, and it's time to tell you about it.
We call it a Brandoscopy. It's a simple, entertaining, thoughtful online quiz that tests a person's (or organization's) awareness, understanding, integration and delivery of your brand — whether that person is the chief executive officer, the nightly maintenance engineer, or anyone and everyone in between.
You see, every customer touch point is an opportunity to positively promote and reinforce your brand, because your brand is defined by your customer's most recent experience. A positive customer experience helps create a valued, desired brand. A negative customer experience — and that can derive from infractions large or trivial — obviously begets negative feelings toward a brand. And as we all know, hell hath no fury like a consumer scorned.
We encourage you to take our Brandoscopy by clicking here. It'll be over in a minute and your test results are available immediately. And if you're interested in having your entire organization take the exam to better understand your level of brand integration, simply contact John Sprecher at johns@make-noise.com. We'll help you promote participation, collect data and review results.
Are you ready for a Brandoscopy? Take a seat and take the test. We promise it won't hurt a bit.
SOURCE: NOISE
Reported by: John Sprecher
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