MEDIA: Video is King, Too.

We've alluded to it here before in Trendspottings, but this bears repeating: for more effective web marketing, get video onto your site or into your e-marketing. Now. Like today. And here's some spanking new research from advertising.com and the Center for Media Research that tells why:

• More and more people are watching videos online every day. Among adults 35 years or older, it's seven out of 10. Among 18 to 34 year olds, it's one out of three.
• Nearly one of every two individuals (regardless of age group) who views video online, forwards that video clip along to a friend (meaning if your message is cool or relevant or somehow worthy of endorsement, it'll spread like a virus).
• If you have content to share, you'll find an eager audience among adults 35-plus. If it's entertainment or user-generated video that you're promoting or welcoming, 18-34-year-olds will embrace your site.
  

Oh, and in the spirit of practicing what we preach, NOISE presents one of the agency's all-time favorite commercials — one that we produced a few years ago, yet still applies to a certain agency principal's golf game today (me). Enjoy.

SOURCE: Visit Florida, advertising.com, Center for Media Research, NOISE
Reported by: John Sprecher