Friday

DIGITAL MARKETING: Did We Mention, Content is King?

Along comes yet another study suggesting that if you aren't loading your website with content that's relevant to your audience, you're so yesterday — and so is your marketing.

According to the Online Publishers Association, internet users now spend the majority of their time visiting content (articles, videos, blogs and the like) — almost 50% of our time, versus only 33% on communications (email, instant messenger, chat rooms, etc.).

Researchers suggest there are two reasons for this: the first, of course, is the sheer volume of into online, coupled with the significant improvements made by search engines in ranking the data we seek.

So, repeat after us. Content is king. Content is king. Content is king. And with this information, go directly to your website, do not pass go, do not collect $200, and bring as many elements of Web 2.0 to your site as your audience would embrace. Or risk having them find that content somewhere else.

SOURCE: Visit Florida, Center for Media Research, NOISE
Reported by: John Sprecher

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