E-MARKETING: Top 10 E-Mail Essentials.

Your time is valuable. The same can be said of your potential customers. So when you're trying to reach them through e-marketing, make sure you address — in Letterman fashion — the "top 10 e-mail essentials." According to Email Insider, these are:

1. A link to the customer's (assuming pre-registration) preferences and profile page.
2. Link to comment on story or provide feedback.
3. Link to back issues or other offers where appropriate.
4. Like to web version of e-blast.
5. Link to related information or offers, products or services on your website.
6. Description or link to shipping and/or return policies.
7. Privacy policy or link to it.
8. Phone, e-mail or contact info for newsletter staff or related departments (sales,customer service).
9. Forward to a friend instructions.
10. Unsubscribe link.

While some of these may seem obvious, others are often overlooked. Make sure your e-marketing includes 'em all and you'll look like the pro that you are.

SOURCE: Email Insider, Visit Florida, NOISE

Reported by: John Sprecher