One of NOISE's favorite branding and marketing e-newsletters is "Content Marketing Today," authored by leading content marketing strategist, author and speaker Newt Barrett (contentmarketingtoday.com). Barrett's mantra is that by "building conversations with your customers, (you) build your brand and your bottom line." We couldn't preach louder or agree more (NOISE was honored to have been highly praised recently by CMT, for our content-driven, award-winning and record-producing web marketing for client 'Tween Waters Inn).What we most appreciate about Content Marketing Today is that Newt Barrett and his team aren't shy about their opinions. Take last week's newsletter, subject-lined "lessons to learn from a great newsletter and a bad website."
With a subject line like that, readers sense that what they're going to find will take a stand, clearly define strengths and weaknesses and, doing so, more than likely be useful. You know, content that's relevant, engaging and proactive to your mission rather than hype. And Barrett backs that promise up with delivery — in this case, outlining how Booksurge (an amazon.com company) e-newsletters clearly target, message and deliver the goods to their audience (potential book self-publishers), while taking to task (in brutally honest and absolutely correct criticism) a regional furniture retailer's weak, ineffective website.
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SOURCE: NOISE, Content Marketing Today
Reported by: John Sprecher
1 comment:
John,
I really appreciate the vote of confidence. I do try to say what I think without being too brutally critical. But, I think we all learn from what's great and from what's awful. I know that I learned how not to manage from observing some terrible bosses. And I think we can learn from bad advertising, bad marketing, and bad websites as well.
That said, it's always a joy to discover success stories like that of the 'Tween Waters Inn.
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