INTERNET: What's Up With Web 2.0 and What You Can Do.

Are you up on Web 2.0? And is your website?

For all the buzz about Web 2.0, the bottom line definition is essentially this: Web 2.0 speaks to the trend of user generated content, such as social networking, review sites, blogs and other devices that involve and encourage user experiences.

While this advice comes from hospitality.net, we at NOISE think these tips on Web 2.0 pretty much apply to most marketers. So as you plan for 2008, consider the importance of your website and web marketing, and ask yourself (or your marketing/branding team) these questions:

1. Do we have a strategy for our online presence? If not, start now to develop goals, strategies, tactics and means of measuring your visitor interaction.
2. How content-rich is our website? Do we pack lots of valuable info into the briefest space? And is it search engine optimized to meet our audiences primary keyword search criteria? The more you load your website with keywords and content that your audience seeks, the higher your SER (search engine rank).
3. Do you have an interactive user blog? If so, do you monitor it? If there are negative comments, do you respond? If the answer is "no" to any of these questions, plan now to change that to "yes.

There are many more strategies and tactics you, your team and your savvy web marketing partner can device and execute, but here's your takeaway: day by day, the world becomes more and more internet driven and dependent; how you hop on the bus now will have a direct impact, positively or negatively, on how you'll fare down the road.

SOURCE: NOISE, hospitality.net
REPORTER: John Sprecher