THE AGENCY BIZ: Trendspotting Trendy?

For the past year, plus a half, we your branding prophets at NOISE Inc. have kept our eyes and ears open wide — looking and listening — for great innovations and technology that we can leverage to advance our clients’ missions and business. Innovate or die — right?

It seems as our enlightened effort, brought to you in the form of NOISE Trendspottings, is rather trendsetting. In a recent article in PRWeek, “Trendspotting keeps firms ahead of the pack,” the publication proclaims the importance of these efforts, offering these points.

• While staying on top of trends is vital for a consumer practice, trendspotting should be an agency-wide activity. (check!)
• Editors, bloggers and other influencers should be tapped for their emerging-trend observations. (check!)
• In-house research teams or outside consultancies can be assets in identifying and analyzing trends. (sounds kind of expensive...)

While NOISE doesn’t have a defined in-house research team, we enable each staff member to point out trends and offer insight in their area of expertise from creative to public relations, web development to media buying, account leadership to brand evolution.

At NOISE, each of us is hunting for trends and keeping our fingers on the proverbial pulse. As a differentiator though, we are also working to create and evolve our NOISE philosophies for our work. While it’s important to see what’s going on in the market — it’s even more significant if we are driving trends, pushing the envelope and evolving NOISE, thereby evolving how we create and deliver campaigns, creative design and progressive PR formulas for our partner clients.

When we’re “in the know,” we can keep our clients there too.

We’ll keep our eyes peeled and ears open...and keep you posted.

SOURCE: NOISE, PRWeek
BY: Al Krueger, PR Director