In a recent Fast Company article Rob Walker notes, “Our heroes may crunch the numbers, but we like them to play their hunches.” As well as, “From Captain Kirk to Indiana Jones to Rambo to Tony Soprano to the hero in every Western (movie) ever made, we’re drawn to the character who follows a hunch and wins.”Interesting. From a guy (me) who has relied on his gut in many circumstances after trudging through data, statistics, spreadsheets and other research, it’s nice to see some recognition for the good ol’ gut.
Considering the sterility of some data and research — there are situations when no matter how great the research or hard you try otherwise, you have to look inside to that special internal compass to point you in the right direction. In the end, statistics and data can only gauge the goings-on of the past — they cannot foretell the future.
Walker also points out that the “most widely celebrated heroes of capitalism are the Steve Jobs, Richard Branson, or Mark Cuban types — the ones who scorn what the focus groups and gurus say and follow their superior instincts.”
With this validation in hand, let’s all take some pride in our instincts. Believe in what you are doing and go for it. Don’t let naysayers hold a brother down. If you believe what you are doing is true — nothing else matters and no one can take that away from you.
In PR, branding, advertising and marketing, the difference between winning and losing can come down to the individual willing to believe in their instincts.
Believe in You.
SOURCE: NOISE, Fast Company
BY: Al Krueger, PR Director
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