All of us at trendspottings have reverent admiration for the ingenious minds at Google. So it's with great genuflecting that we report on Google's newest, latest and (yet another) free way to better integrate its way into your world.
It's called Google Analytics.
With Google Analytics, now anyone and everyone with a website can have a highly sophisticated, highly detailed, extremely useful and (did I mention this?) free web analytics program. With your free account (available at googleanalytics.com/getstarted), you can add tracking elements to your website that provide on a daily basis:
• Unique Visitors
• Pageviews
• New Visits
• Referral Source Visits
• Geographic Visitor Map
• Top 5 Sources, Keywords, Campaigns
• Top 5 Entrances, Exits and Content (Including Pageviews and Average Time)
• Marketing Summary
• Conversion Summary
• Marketing Optimization Reports (With a Host of Tools)
• Content Optimization Reports (More Tools!)
All of this includes a really cool site overlay of your website, where every clickthrough on your page appears as a box, and all you need to is scroll over the box to see your report.
Of course, Google Analytics works with Google Adwords and you're encouraged to participate. But why not? Google Adwords is a complementary component to many marketing campaigns, and this valuable free service from Google almost makes you want to give them money.
SOURCE: NOISE, Adweek
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