As if there isn't enough advertising in the world, now Google has purchased dMarc Broadcasting with the goal of integrating radio advertising into its search engine similar to its AdWords pay per click program. As Kevin Leff of ClickZ sees it, Google will most likely "implement its famous auction methodology for radio ads, replacing traditional ad rotation with an ad-spot auction running in real time. Soon media buyers will bid for each defined group of ad spots against all the other marketers who want to reach the same audience. Media buying is going to get a lot more interesting."
And searching for information, potentially a lot more noisy.
SOURCE: NOISE, clickz.com
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