From our point of view (which is generally an aisle seat), there's no question: AirTran Airlways advertising is by far the funniest, coolest, hippest around. Read their witty billboards or, better, fly 'em one time and check out the back of the bag of peanuts.
This December 24, at 10 am, 3 pm and 7 pm, along came a three-part series of AirTran news releases (now in its third year) which outlines important information on the company's "Satellite-based Aviation Navigation Tracking Apparatus" (S.A.N.T.A) report. Delivered with the same tongue-in-cheek approach as AirTran's ad campaign, the S.A.N.T.A. report provided updates on the travels of Santa Claus' international one-night flight, with AirTran technicians "mysteriously losing radar contact as Santa's sleigh entered airspace off the coast of Bermuda" in apparent approach to the United States.
The fact that AirTran's S.A.N.T.A. report is issued via national newswires and picked up by many news bureaus shouldn't be lost on any marketing professional who might Scrooge the idea or its cost. As msn.com noted in picking up the entire release (including AirTran stock, flight and promo info), it's all "delightfully fun." And that translates into good feelings toward AirTran by the consuming public. Which influences selection. Which influences sales.
Kudos to AirTran's creative marketing minds for realizing that for PR and promotion, the sky's the limit (pun intended). Merry Christmas and happy holidays to all.
SOURCE: NOISE, eTurboNews, msn.com
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