Among the many ignoble monikers that television has endured over the years is "idiot box." Well, it appears the computer may soon be jostling for this low-and-mighty position. According to eMarketer, the estimated number of online US viewers is expected to increase almost 30% in the next three years, to 157 million people by 2010. Clearly, advertisers and their agencies will need to account for the growth of this medium when developing strategic media plans.
That's it. Gotta run. There's a program on my computer I've gotta catch.
Source: Marketing Management, NOISE
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