Are there ways to improve the effectiveness of your e-marketing? Some new research from Silverpop Systems suggests, yes. Here are some excellent tips based on a recent study:
1. PUT YOUR NAME IN THE SUBJECT LINE. This simple suggestion can increase up rates up to 12%.
2. IMBED TEXT-STYLE LINKS. A text link, versus an image link, averages nearly 3% better.
3. NAVIGATION BARS. If you include navigation bars in your eblasts, note that business-to-consumer scores better on the left, while business-to-business navigation bars generate better response when at the top.
4. FORMAT. Again, there are differences. Business-to-consumer e-blasts perform better in a newsletter format, while business-to-business messages deliver higher clickthroughs as postcards.
5. LINKS. The study also showed that the magic number of links for high click rates appears between six and 10; any more begins to detract from results.
Source: Marketing Management, NOISE
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