Two significant trends will influence Florida tourism in 2007: Travelers want "bragging rights" about a unique vacation experience, and they love to compare notes with each other over the internet.
Specially-crafted consumer experience are one of these key elements. Destinations, attractions and accommodations need to take a new look at what they are and what they have to offer — then stand on their heads and think upside down how to newly package and market those experiences.
In a similar vein, these same marketers need to make it simple and easy for consumers to talk about their experiences online, and share their experiences with others. So beyond packaging and marketing, seek opportunities to let your customers be your advocates -- on your website and elsewhere. And provide them incentive to do so.
Other trends to watch for:
1. More in-state Florida tourists will be taking three-day vacations.
2. More gender-based vacations will be the norm, such as spa weekends for women and golf weekends for men.
3. Visitors will seek off-the-beaten-path experiences, yet
4. They'll also seek vacation experiences that reflect "what the locals do."
Be creative. Be smart. Be proactive. And be successful in 2007!
SOURCE: Florida Trend Magazine, NOISE
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