Here's to Whole Foods Market founder John Mackey's recent (November 2006) announcement to the WFM nation of his intention, effective January 1, 2007, to draw only $1 per year in compensation.
According to Mackey, "the tremendous success of Whole Foods Market has provided me with far more money than I ever dreamed I'd have and far more than is necessary for either my financial security or personal happiness. I have reached a place in my life where I no longer want to work for money, but simply for the joy of work itself and to better answer the call to service that I feel so clearly in my heart. Our intention is to donate all of (my) future stock options to our two company foundations."
Today, buzzwords like "green marketing" and "cause marketing" are thrown into more and more marketing dialogue and brand positioning — with the intent, of course, to manipulate public sentiment by doing good. We applaud the apparent genuine intentions of Mr. Mackey to let his actions speak just as loudly as his words, in defining the soul of Whole Foods Market.
May we all do good with what we've been given.
SOURCE: Fast Company, NOISE
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