Marketers who target teens should expand their broadcast reach beyond traditional television to online viewing — or risk losing a substantial and growing audience. That's according to a new study from MindShare Online Research group, which found that clearly one out of every three teens ages 12-17 (and one in four tweens ages 8-12) watch television programming online. Not surprisingly, television was the medium that would be most missed if taken away, followed by video games and internet. Newspapers and magazines barely registered a single percentage point.
SOURCE: MediaBuyerPlanner Daily, NOISE
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