How good is your agency's advertising? So good that you'd make a video game of it? Not too many campaigns can claim this — in fact, I can't think of another — but Burger King's (in)famous subservient chicken is soon to come to gamers. Word is that come November, fans of The King, his love interest Brooke Burke and Subservient Chicken will all be featured on Xbox 360 video games, available for $3.99 (plus a meal, of course) at Burger Kings. According to sources, the games will feature five different theme parks and "challenging scenarios" (like wolving down BK food, perhaps?). Silliness aside, you've got to give it up to a campaign that's so successful it transcends advertising into mainstream society. If you want to call Subservient Chicken mainstream. For those who haven't a clue what the fuss is all about, visit subservientchicken.com for a (pardon the fowl pun) hoot.
Source: Adweek Interactive, NOISE
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