With the proliferation of media outlets, PR agencies have more opportunities than ever to splash a client somewhere. According to a recent survey by the BBC, Reuters and The Media Center, more than 72% of us monitor the news daily — and of those, nearly 90% track multiple news sources including local newspaper (81%), friends and family (76%), national TV (75%), national or regional newspaper (74%), public broadcast radio (73%), news websites (56%) and, yes, blogs (25%).
The problem for PR is credibility, because the problem for news is credibility. Only 51% of us feel that news is reported accurately and even less, just 29%, feel that news is reported fairly.
Source: Marketing News, NOISE
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