What's one of the best ways to reach a patient with an important health message? Speak their language.That's the approach NOISE Branding Communications (make-noise.com) takes in a highly unique orthopedics services campaign for Saint Joseph's Hospital, a tertiary care facility in Wisconsin that ranks among the three largest providers in the state. The twist? Rather than high-tech talk, NOISE speaks to patients as they might speak to their doctors — portraying orthopedic conditions with wrenches, hammers, nails and other toolish items.
Results and rewards? A breakthrough campaign that's recognized for its effectiveness with regional and national health care awards, along with increased awareness and — best of all — increased revenues.
Source: NOISE Branding "Amplify"
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