PUBLIC RELATIONS: We Trust Everyone and No One.

With the proliferation of media outlets, PR agencies have more opportunities than ever to splash a client somewhere. According to a recent survey by the BBC, Reuters and The Media Center, more than 72% of us monitor the news daily — and of those, nearly 90% track multiple news sources including local newspaper (81%), friends and family (76%), national TV (75%), national or regional newspaper (74%), public broadcast radio (73%), news websites (56%) and, yes, blogs (25%).

The problem for PR is credibility, because the problem for news is credibility. Only 51% of us feel that news is reported accurately and even less, just 29%, feel that news is reported fairly.

Source: Marketing News, NOISE

HEALTH CARE: Figuratively Speaking.

What's one of the best ways to reach a patient with an important health message? Speak their language.

That's the approach NOISE Branding Communications (make-noise.com) takes in a highly unique orthopedics services campaign for Saint Joseph's Hospital, a tertiary care facility in Wisconsin that ranks among the three largest providers in the state. The twist? Rather than high-tech talk, NOISE speaks to patients as they might speak to their doctors — portraying orthopedic conditions with wrenches, hammers, nails and other toolish items.

Results and rewards? A breakthrough campaign that's recognized for its effectiveness with regional and national health care awards, along with increased awareness and — best of all — increased revenues.

Source: NOISE Branding "Amplify"