SOCIAL MEDIA: Talking Amongst Yourselves.

Much has been written here (and elsewhere) about the many ways that social media can assist marketers in giving consumers greater voice, greater participation with and, therefore, greater investment in your brand. But there are new applications evolving almost daily for social media, and one of them is internally, within your brand.

According to a recent Adweek article, major corporations such as Ford, Pepsi and Intel have hired on social media experts to help them better talk not only to customers, but among themselves. These experts are identifying internal opportunities on a variety of branding and marketing levels, from seeking input among a teenaged employment base for new product development (fast food marketer) to putting design engineers front and center in tech blogs (instead of PR types) for greater street cred among techheads (computer marketer).

Think about your organization today. How could you benefit from greater participation and involvement of your employees? What contributions could their opinions make to your internal and external marketing and branding? Could internal social media, applied properly with strategic thought and a clearly defined objective, add to your success?

It's a topic you might want to talk about amongst yourselves.

Source: Adweek, NOISE
Reported by: John Sprecher