By now, a lot of you have heard of Zinio — arguably the leading digital publisher of magazines in the United States. If you haven't, odds are you will hear of Zinio and others in the near future, as the near (and long-term) future of publishing will see more and more converts to digital format.Today, Zinio publishes more than 750 electronic versions of primarily US magazines — including such stalwarts as Cosmopolitan, Business Week, US News, Macworld, Elle, Playboy and Men's Health. Titles are being added daily. And subscriptions are growing rapidly in what has been labeled the "e-paper" industry, with an anticipated $25 billion in annually sales by 2020.
Digital magazines can be viewed, obviously, on computers — but also iPhones, iPods and any other technology that can access the internet. And while it's safe to say that younger audiences (teenager readers have now been coined "screenagers") and early adopters are embracing digital publishing, the expectation is that over the next few years, electronic magazines will grow in acceptance and usage to become a (yes) household item.
If you're a magazine advertiser, Zinio and other digital publishers will make it easier for consumers to clickthrough to your website — and for you to track the effectiveness of the medium. At the same time, if magazine or newsletter publishing is part of your marketing mix, the time is now to analyze the possibilities and potential of bringing a digital offering to your consumers.
And, if nothing else, we're saving trees. That's a good thing, too.
Source: USA Today, Zinio, NOISE
Reported by: John Sprecher
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