According to a 2006 study by Incentive Federation, corporations are finding that travel rewards have become the leading motivator to inspire sales forces, reward employees or even attract new customers. Of more than 1,100 marketing executives surveyed, nearly one in three U.S. companies currently uses some form of incentive marketing — to internal, external or both audiences. While 33% of those employ merchandise incentives, the fastest-growing and (seemingly therefore) most popular incentive is travel-related.
As specialists in travel and tourism marketing, NOISE has conceived, developed, promoted and managed a variety of extremely successful strategic partnerships that incent consumers with travel or travel-related rewards (see media praise of such a strategy here). Our experience has found that finding the right-fit travel marketing partner isn't always easy — it takes a lot of work and persistence to penetrate the Maginot Line that some corporate marketing departments place between you and the decision makers. But when you are successful in finding the fit, the cross-promotional results can well exceed your expectations.
SOURCE: Marketing News, NOISE
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