As we all know, the new hot color is green. It's good for the planet. Good for people. Good for the psyche. And very good for profits.The travel and tourism industry is no different and, in some ways, is leading the way — led by some very big names. To the end, the Hospitality Sales and Marketing Association has dedicated its Summer, 2007 issue of Marketing Review magazine to "Going Green." And we think it's worthwhile, profitable and must reading for everyone who makes a buck in the business.
According to the cover story, "the trifecta of sustainability explains why boutique hotels to big guns are going green. Forward-thinking hospitality executives are investing in maintenance makeovers, system overhauls and new green-from-the-ground-up construction. They're choosing renewable materials and earth-friendly supplies, energy efficient technologies and management practices that reduce environmental impact."
The article goes on to detail best practices of industry green leaders such as Fairmont Hotels, provides a handy sample resource list for "resourceful" hospitality firms, provides insight and information on green vendor-partners and profiles success stories. And yes, much more.
NOISE is an advocate of green initiatives and a financial supporter of stopglobalwarming.org. For a copy of this valuable, HSMAI-members-only article, contact me at johns@make-noise.com with "Going Green" in the subject line.
SOURCE: HSMAI Marketing Review, NOISE
Byline: John Sprecher
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