A new service from directmail.com makes pulling highly specific direct marketing lists as easy as drawing on a digital map.The service is called GeoSelector. Users can enter either a street address or longitude and latitude coordinates to reveal a traditional street map or four-color satellite imagery of the area (see accompanying satellite view of the White House, which feels a touch clandestine just having open access to this data). Then, by utilizing simple zoom buttons and outlining your geographic needs by horizontal, vertical or radius parameters, users can define the geography required and get an immediate household count. A variety of additional demographic definers, including age, gender, income, education, marital status, ethnicity and dwelling type, can also be dialed in.
The net result is an extremely user-friendly way to gather highly targeted, highly specific mail lists that are ideal for a variety of industries (real estate, retail, banking, food service and others) who understand that their core audience is within a given distance.
Interested in test driving GeoSelector yourself? Just click on our headline.
Source: directmail.com, NOISE
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